danone raib – Max Arpp

We are happy to present our packaging design for two flavoured traditional Moroccan raib drinks and POS materials designed especially for the Ramadan period.

Raib takes a special place in Moroccan food culture. This traditional creamy, light, usually flavoured dairy drink resembles a well known yogurt. Adding fresh vanilla pods and flowers to the first flavoured product, we highlighted a characteristic flavour of the drink which can be desired not only during holidays but anytime while enjoying hot summer days in Marrakech.

Banana Raib drink, on the other hand, is enriched by the most exquisite bananas famous for their rich flavour.

In both designs we intentionally used a clay pot, traditional for this region dish. Placing it in the center of the packaging we wanted to emphesise and pay respect to the long history and roots of this special drink in Morrocan culture.

Raib is typically served as breakfast or Iftar – the first meal eaten after sunset during Ramadan, so for the holiday edition, we had created a special POS materials with a crescent moon which is not only the international symbol of Islam but also symbolizes Muslim holidays which follow a lunar calendar. To make it even more beautiful, we also added subtle outlines of lanterns, strongly associated with Ramadan, providing light at nighttime, when the holiday’s traditions take place.

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