iwostin – Max Arpp

Changes are good, however sometimes it’s hard to believe it, especially when we experience how fast time flies. We live under pressure, in a constant rush, forgetting about our mental and emotional well-being. We may fool ourselves and hide our stress from everyone around but our face reveals it all, sooner or later… It’s OK to get older, we all do and it’s impossible to turn back time, no matter how much we would love to. But why don’t we change our way of thinking and insted of struggling with ageing, cherish every minute of our life and take a good care of our bodies with soothing and energizing cosmetics. Our client responsible for Iwostin brand, knows how to encourage customers to be themselves and live as they please. And we must admit we helped a litle bit to accomplish that.

As a creative agency we were asked to change the perception of the brand by designing packaging for the innovative line on the verge of two trends: mindful beauty and healthy beauty. The main goal was to design the packaging associated with Iwostin brand but also to be significantly different from other brand lines promoting everyday well-being and mindful beauty routine: starting from a face cream, followed by night cream, vitamin shake and hand cream.

Through bright, fresh and pastel colours we put a strong stress not only on a high quality and innovativeness, but also emphasized pleasant fragrances, colours and rituals involved in applying products. Every product was designed in a different colour for a better distinction.

Even though the world rushes without any stops, we need to take care of ourselves. Simple and elegant doesn’t mean less effective or reliable and hopefully we brought it up
As a result, we received mouthwatering pictures of dishes that can be prepared using fresh and healthy products regardless of the season.

check out our other works

Poprzedni

Następny

let’s do it.

We are happy to get to know your brand and work out solutions to the challenges it may face. Creating your knowledge with our creative and strategic method to make your brand grow.