Creative idea, logo, brand heros, packaging… our brand architectures created communication through the whole portfolio of, not existing so far, cereals for kids. The main challenge was to build a coherent message that the products are not only enriched with nutrients, whole wheat, corn, oats or rice, but also an important source of B vitamins, iron fibre and calcium.
Our agency made up a logo concept, three different brand mascots and jumped into the project adaptation to all cereal flavours: Choco Balls at first, then followed by Choco & Caramel, Choco flakes and last but not least Exotico Mix and Honey Balls. Eventually we proudly expanded our works to a new range of packaging for three different flavours of spreads…
Well, who dares to disagree that a good breakfast is an excellent beginning!