Who doesn’t love breakfast?! You cannot say enough about the importance of what you eat, what nourishing ingredients are included in your meals and how they affect your well beeing in everyday life. As in everything, small things affect the big ones and we face it in our job as well. Designing our projects we are obviously extremely attentive to the tiniest detail however seeing the bigger picture is where we always start from. Our new client – Revey from Morocco appreciated our approach and trusted us by starting a big chapter in our cooperation. 
 
Revey believed in our experience and creativity so we became responsible for coming up with the ideas for a completely new brand identity. And we were going to do it from the scratch.

Creative idea, logo, brand heros, packaging… our brand architectures created communication through the whole portfolio of, not existing so far, cereals for kids. The main challenge was to build a coherent message that the products are not only enriched with nutrients, whole wheat, corn, oats or rice, but also an important source of B vitamins, iron fibre and calcium. 

 
Our agency made up a logo concept, three different brand mascots and jumped into the project adaptation to all cereal flavours: Choco Balls at first, then followed by Choco & Caramel, Choco flakes and last but not least Exotico Mix and Honey Balls. Eventually we proudly expanded our works to a new range of packaging for three different flavours of spreads…
 
Well, who dares to disagree that a good breakfast is an excellent beginning! 
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