winny – Max Arpp

Days when a new client trusts in our experience are the days we are always waiting for! Novatis invited us to create a new brand identity, logo and design for a product that was relaunched on the Moroccan market. It wasn’t a „simple” redesign what we were facing. New packaging was introduced with iconic Looney Tunes characters so the expectations about the results were really high. Each size of the diapers was dedicated to a different character what made the whole line more diversed and attractive. Moreover, the design of the packaging came along with a new look of diapers what created a coherent and beautiful packaging all together.

Thanks to the Warner Bross Looney Tunes guidebook, we were able to create fully consistent lines however it was quite a challenge to find a right balance between recognizability of the characters and a new identity of the brand. We wanted them to cooparate with each other without a sense of overwhelming. I guess we found a sweet spot and in the end, what’s the most important, our client loved the design and so did the consumers. That’s all Folks!

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