Who can say NO to chips? Anyone? Cannot see any hands… especially when we talk about crispy ones, flavourful, rich in taste! Being honest with you, we can’t resist them as well and we also couldn’t resist the cooperation which resulted in ralaunching the whole portfolio of Fun Chips.
Our main goal was to highlight crispiness of these goodies so we designed a brand new logo for the whole chips line addressed for both adults and kids. Just look at it, doesn’t it look like a crisp itself ?
Moreover, to distinguish packaging for two different groups of chips cravers we came up with the creative idea of a brand hero for the kids portfolio. A strong and dynamic farmer, whose presence emphasizes the naturality of the product. Thanks to our designers, the colours of packaging are matched with the specific flavours so there will be no problem with finding your favourite ones!
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